The Journey of Our Beans: From Farm to Cup

At LUBU Brew, we believe that every cup of coffee tells a story. Our journey begins with the meticulous selection of the finest coffee beans from around the world and ends with a fresh, flavorful brew in your cup. Let’s take you on a journey to discover the process that ensures our coffee is of the highest quality, ethically sourced, and roasted to perfection.

Sourcing the Finest Beans

The first step in our journey is sourcing the best coffee beans. We partner with coffee farms located in the most renowned coffee-growing regions. Our beans come from places like Ethiopia, Colombia, Peru, Mexico, and Indonesia, where the climate and soil conditions are perfect for growing premium coffee.

Our relationships with farmers are built on trust and mutual respect. We prioritize fair trade practices, ensuring that our farmers are compensated fairly for their hard work. This not only helps improve their livelihoods but also promotes sustainable farming practices that protect the environment.

Sustainable Farming Practices

Our commitment to sustainability starts at the source. The farms we work with use sustainable farming practices that include organic farming methods, shade-grown techniques, and biodiversity preservation. These practices not only produce high-quality beans but also ensure the long-term health of the coffee-growing regions.

Harvesting and Processing

Once the coffee cherries are ripe, they are carefully handpicked to ensure only the best cherries are selected. The cherries then undergo processing, which can include wet processing, dry processing, or a combination of both, depending on the desired flavor profile.

• Wet Processing: This method involves removing the pulp from the cherries and fermenting the beans to develop their flavors. The beans are then washed and dried in the sun.
• Dry Processing: In this traditional method, the whole cherries are dried in the sun before the beans are extracted. This method often produces coffee with a fuller body and more complex flavors.

Quality Control

At LUBU Brew, quality control is paramount. Once the beans arrive at our facilities, they undergo rigorous testing to ensure they meet our high standards. We check for size, color, and any defects. Only the best beans make it to the next stage of the journey.

Expert Roasting

Roasting is an art and a science. Our master roasters use state-of-the-art roasting equipment to bring out the unique flavors of each coffee variety. We roast our beans in small batches to ensure consistency and to highlight the distinct characteristics of each origin.

Our roasting process involves precise temperature control and timing to achieve the perfect roast profile. Whether you prefer a light, medium, or dark roast, our goal is to deliver a rich, flavorful coffee experience.

Freshness Guaranteed

Freshness is key to a great cup of coffee. That’s why we roast your coffee to order and ship it the same day. This ensures that you receive your coffee at its peak freshness, with all its vibrant flavors and aromas intact.

Decaffeination with the Swiss Water Process

For those who prefer decaffeinated coffee, we use the Swiss Water Process, a chemical-free method that maintains the coffee’s original flavor profile while removing the caffeine. This process involves soaking the beans in hot water to extract caffeine and then using a carbon filter to remove the caffeine from the water. The beans are then reintroduced to the water to reabsorb the flavors. This method ensures that our decaf coffee is as rich and flavorful as our regular offerings.

From Our Roastery to Your Cup

Finally, our journey ends with you. Whether you’re brewing a cup of LUBU Brew at home or enjoying it at your favorite café, we hope you savor the care and dedication that goes into every cup. Our commitment to quality, sustainability, and ethical sourcing is what sets us apart and ensures that you can enjoy the best coffee experience possible.

At LUBU Brew, we are passionate about coffee and dedicated to providing you with the best possible experience. From the careful selection of beans to the expert roasting process, every step of our journey is designed to deliver a superior cup of coffee. Thank you for joining us on this journey. We invite you to taste the difference and enjoy the rich, full-bodied flavor of LUBU Brew coffee.